"Branding beyond the logo" 

When people think about branding they may think about the design of a logo or marketing material. But really branding a business is what I call "The Elements". This includes not only what it looks like but also how I feel about it,  how it smells, how I get to enjoy it and so on....

"Moved or be moved"

Currently Internet applications called social networks  like Facebook, Myspace, Twitter, YouTube,  Flickr and many more are gaining popularity. With millions of followers businesses should really really think of moving into using these platforms and the internet more. This can generate a following and bring in customers and clients that want to connect. This is apart of what we call permission based marketing. 

Furthermore, Mobile Marketing is breaking new ground and really generating a proud audience. Loyal fans and followers love to connect to company's that deliver text message marketing to individuals that opt-in to receive information on your brand. This is one of the most cost effective solutions that targets your market and sends them a text message. 

 In the context of them using their current marketing technology, If you don't start planning on using these new tools then that's planning to fail.