Marketing Strategies in Mobile and Social Media
·Experiential and Iconic Branding- People use the body senses in order to communicate. They may, see it, taste it, smell it, hear it, or feel it, but getting them to buy it, and buy it again requires strategies. Interpretation or understanding of what the messages is saying is very important. You want people to remember your logo but most importantly remember their experience. This is an emotional approach and one of the tactics that can be developed from the beginning of any campaign. People today are immersed in the branding opportunity of having multiple choices, but in the same breath are overwhelmed by selection. For example, I will first choose flavor and then I will choose the brand of the flavor and what additional individual benefits I like about the brand. Emotion is a very important element in consumer decision making process today because people have so many choices. Sam Walton’s original approach was customer oriented. Price, selection, and satisfaction were the key elements to building the worlds largest business. Many other factors add to the marketing mix of Wal-Mart but getting the customers into the store to experience the emotions of the brands, selections and satisfaction of the Wal-Mart experience.
·Social Media- This web based medium provides another level for you to connect to your people and those who want your brand. Social networking in business provides you with a direct and personal communication channel connecting you to the people that want more of what you have to offer. They also help you build your brand with the rest of the world. The biggest thing about social networking is that it is free for the service.There are no advertising fees. This is not just an advertising medium but it is also the best way to keep your current customers informed. The best way to move forward in this area would be with a strategy and not with a friend that puts your pages together to sit. Have a plan and evaluate your results.
·Video Productions- Video is currently one of the most important features with marketing today. The reason? YOUTUBE! Yes with the development of youtube.com and many other online distribution channels you can have your own television show, or online television commercials. This can be used a variety of different ways but really can help excel your business communications and give insider or behind the scenes. Get your audience informed with professional video production. We can shoot full HD with equipment to light and mic any situation.
·Mobile Marketing & Communications- Over 95% of the population in the US 13 or older have mobile device. Over 95% of text messages will be read compared to 30% of email. If you are looking to connect to your people then mobile marketing must be on the list. With a mobile marketing campaign you can get people to text a short code (77007) and your selected keyword to opt-in to receive special deals or be in a mobile VIP program. Once opted in you can resend them information for special deal or important information. This is direct communication with your target market. A mobile program can drive business instantly! Combine this with a complete marketing solution and save.
·Email Management System- First email is not dying but thriving. It's very cheap and still has impact. With a email marketing you can still reach people that want more information about your business or organization. This is a very cost effective way to reach people that want more information or sign up to get up dates about your business.
·Photography- Our photography is for commercial or celebrity free style base. The object of offering photography is to deliver a complete marketing program. Photography is needed in order to help communicate with your target audience. Our photography is free style meaning it not heavily posed and is usually done on location. Have good pictures is vital in delivering a complete marketing program.
·Website- Having a website is one of the most important things anyone trying to communicate a message can have today. Why? Because this is YOUR opportunity to communicate YOUR message and build YOUR database with YOUR people. IMPORTANT! A website is not a brochure or a place to show how you are, IT IS YOU! For example, if you hear about a restaurant, band, or special product. Do you want to see minimal information or do you want the ability to get as much information as possible? I think we know the answer. Notice I underlined ability, here I want to point out that the people want what they want, when they want it and with the right approach your interactive campaign will win them for YOUR brand.